Jul 18 2007
Email Marketing
I Have made long time Email Marketing. Finally I summarized some use experience.
1. Email capacity not over 50K, don’t included attachment.
2. Use hotmail or other free email provider bulk-mailing characteristic, the email text looks like send from 1 to 1 not 1 to bulk characteristic.
3. Use small font, the bold refers to shouting.
4. Among bulk-mailing had better indicate receiver name.
5. Among bulk-mailing also need indicated sender name, not reply-address only.
6. Must be permission base,otherwise user even has impression in reverse
7. Email content must has solid position,for example new product, new price or new software downloading and etc…
8. The major idea of email should be shown clearly, and the content don’t over 7 lines, furthermore, the intention of email should be explained in the first passage straight from the shoulder.
9. Avoid use emotion icon & short-writing.
I am one of webmaster from http://www.one-stop-china.com & http://www.one-stop-factory.com responsible for the internet marketing. My work is highly focused at selling the China made product online & associating the new technology to our online shop.
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